Project Overview
The client requested full visual design for an exhibition space. The logo and core branding were already developed, so the task was to adapt the existing identity to exhibition materials and create a cohesive visual environment.
Objectives
Design exhibition materials based on an existing logo
Create a unified visual system for different formats
Take into account the hall layout for correct placement and visual hierarchy
Scope of Work
2 roll-up banners
3 large wall banners
Printed booklet for exhibition visitors
Visual planning based on the hall layout
Design Process
The design was built around the existing logo and brand elements. Special attention was paid to scale, readability from a distance, and visual balance within the exhibition space.
Using the hall plan, all elements were designed to work together as a single system and guide visitors naturally through the stand.
Result
The final outcome is a consistent and structured exhibition design where all materials support the brand identity and work effectively in a real physical space. The stand is visually clear, recognizable, and easy to navigate for visitors.
The client requested full visual design for an exhibition space. The logo and core branding were already developed, so the task was to adapt the existing identity to exhibition materials and create a cohesive visual environment.
Objectives
Design exhibition materials based on an existing logo
Create a unified visual system for different formats
Take into account the hall layout for correct placement and visual hierarchy
Scope of Work
2 roll-up banners
3 large wall banners
Printed booklet for exhibition visitors
Visual planning based on the hall layout
Design Process
The design was built around the existing logo and brand elements. Special attention was paid to scale, readability from a distance, and visual balance within the exhibition space.
Using the hall plan, all elements were designed to work together as a single system and guide visitors naturally through the stand.
Result
The final outcome is a consistent and structured exhibition design where all materials support the brand identity and work effectively in a real physical space. The stand is visually clear, recognizable, and easy to navigate for visitors.
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